After David Beckham
Sports and fashion, the original do not take sides, but now is increasingly demonstrating a "twin" feature - a place in sports must have fashion, the haunt of fashion are always flashing at the sport's shadow.
Speaking of sports and fashion, have to mention one name - David true religion kids Beckham, this star from the England star with the charming face, and his wife Victoria, the packaging, only to fall from a handsome young male football sector transformed , has become across the sports, the two major areas of fashion looks. The large number of fashion brands is also due to his influence, have invited him to do endorsements, CK, POLICE, DUNHILL, Gillette, L'Oreal have bowed under his feet, Beckham has even launched his own name perfume - David Beckham Instinct.
After David Beckham, more and more sports stars have also set foot in the fashion industry has become a fashion brand spokesperson. Swiss tennis king Roger Federer Rolex hand in hand, England "golden boy" Michael Owen from the nearby Tissot, and the "Diving Queen" Guo Jingjing the endorsement from the Australian cosmetic brand Red Earth.
Why is such a preference for fashion brand sports star? It is undeniable that sport's worldwide popularity is difficult to estimate. UEFA Champions League, NBA, F1, WTA Masters, have a fixed viewing the hundreds of millions of people. The fashion accessory, a luxury business is in need of help sports stars gather more popular, so true religion kids have to open a high price to their endorsement contracts. So sports stars seem to like the invisible bond, will consumers and fashion brands tightly tied together.
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