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That has been in the fashion industry for more

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In recent years, the international frontline brands show held in Shanghai in the increasing scale and format are increasingly renovated. The taste of a farm show, creative ways already become a topic of one of true religion joey Shanghai's fashionable people.
 

"I remember about ten years ago, a number of international brands entered China. At that time Shanghai, and not much can be used to show the site, these big brands usually choose to take the five-star hotel units, very large-scale show almost no emergence . "fashion people, Mr. package.

That has been in the fashion industry for more than a dozen years of senior people, "Metropolis BIBA" magazine editor in chief Chang Chuan told reporters that more than 10 years ago, the level of the domestic stage designer to see people's quality shows, fashion media, the quantity and the purchasing power of consumers  Because of a show's costs are very high, ranging from hundreds of thousands, as many as several million dollars. In addition, a show not only that only the surface of the dozens of dazzling minutes, this is likely to show the relationship between the brand the next half-year performance, so the brand at the show on the very cautious.

But with the Shanghai fashion has become increasingly concentrated, true religion joey on the 8th bridge, Xintiandi and other fashion landmarks being pushed out, the big brands are also held in Shanghai show up more, and the grades are high. Zhang Juan is right in 2005, Chanel's show for her unforgettable. 50 international models, 78 sets of Chinese clothes, 62-meter-long show floor (less than the Paris catwalks is only 3 meters), 4.9-meter-wide T-Taiwan, this show is almost all the "copy" Paris Live performance standards. Chanel is also at great pains to arrange for 800 guests and overseas media, who arrived from Shanghai Puxi Pudong, Maglev train ride to the Pudong International Airport to see shows. "Really big sigh of the generous and the momentum of the brand." Zhang Juan said. In addition to outside Chanel, LV's show has a gym bag under the Pavilion and invited true religion joey the world-famous drum band, so that the creative people equally refreshing.
 

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