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In addition to designing

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Not well-known, there is no popularity, Zhang's Shop to buy out the previous two months, only a few hundred pieces a day's turnover, this performance so that Zhang's heart straight drums. "I was more of the water holding test mentality, it is only prepared more than two dozen models, song Wind River is a new brand, if there is no innovation is difficult to open up the situation." Two months later, he arranged side Designers They stare at the past, old customers and to market their new step up the pace of the design, while a large number of the release of new models to the market, "sales suddenly go up two to three times."

Zhang Xiang Song of the Wind River was the success of hand skill and recorded in the body design.

"Our position is the city of white-collar workers, their limited income, beauty, no doubt our market. Our more than 20 designers are mostly graduates, fashion is not expensive underwear is our goal." He said that young designers are to design in accordance with European and American fashions underwear, in line with peers aesthetic, price 25% less than similar products -30%.

Designed to boost the market, pushing each of 500 new

In addition to designing, song riel in terms of cost, logistics and post-brand true religion jeans effect of precipitation also contribute significantly to its success.

As a result of Internet sales, compared with the traditional emphasis on physical stores selling lingerie brands led to high prices, Cape Wind River has no small attractive price, and its purchase of raw materials in large quantities on the cost of a first win with.

"The average small factories have inventory pressures, the amount of purchase is relatively conservative, but we do not have this worry, there are products designed to help quickly into the market. Such as small factories of taking raw materials 1000, we have a single is 10 million pieces, can be very low discount, which reduced the overall cost of a lot. "

There is no physical store, Zhang Xiang Song of Wind River also help save the store into the supermarket channel cost savings in logistics costs substantially. It is understood that charge Taobao's turnover accounted for 5% service charge, and because the current sales of over 1 million songs Courier, only received 3% of turnover, so compared to other true religion jeans Shop, in the channel also save 2% costs.

 

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