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Contrarian fashion brands looking forward to flying

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The global financial crisis hit the pockets of Americans to tighten the direct impact of the domestic textile and garment industry, reduced export orders, industry profits decline.

     While many of the textile and garment manufacturing-based enterprises true religion jeans are starting to line of sight towards the domestic market and seek business opportunities in the Mainland at the time; some insist on independent innovation, to create its own brand of leading enterprises of the domestic textile industry, the market has already occupied the high ground, has made the brand reputation, in the post-financial crisis era, the market opportunity to win.

     Chinese fashion brands shallow leisure knitting in the fall of Shanghai announced that the company Australian Wool Innovation and AWI (Australian Wool Innovation, pure wool mark owners) reached a strategic cooperation.

     So far, the established from the early days of self-brand development strategy of the local knitting fashion industry giant, the global reputation with more than 60 years of "pure wool sign" for "close contact." Light produced in the autumn of the next fashion will be put up signs Woolmark pure wool. AWI will be carried out with the shallow depth of cooperation in the autumn, the fall of knitted apparel in the shallow platform monopoly chain of shallow autumn the company, dealers and customers a year of ongoing training programs, promotion of wool fashion brings together the natural attitude to life, and promote the on the social responsibility of environmental protection.

     "We know from the past 10 years since its establishment, has never been true religion jeans done to other OEM brands, has always insisted on playing our own brand, which is not in the industry environment, we can develop an important reason for good." Shallow Zhejiang Knitting Garments Co., Ltd., general manager of the fall of the high-Haisong said. Since the founding date of the foundry and processing do not adhere to all the independent design, production and the production of the image to its own proprietary brand sales chain, has become the light of the fall of the market-based way to win.
 

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