Transit industry, the emergence of new cabinet
Recently, building materials market and the cabinets in the franchise stores, a true religion jeans lot of store sales personnel to reflect the current market situation is not optimistic decoration, cabinet sales in the off-season.
Beijing Dacheng cabinets, according to a sales company responsible for the author, early autumn each year is the off-season renovation cabinets, cabinets have experienced a period of market downturn. Because it has not yet entered the peak period of renovation, the entire industry is a very limited market consumption, and the cabinet business is very intense competition. Divert sales to enter the sales lead the industry as a whole off-season. Only the European camp, Section Po, such as ordering a small number of cabinet makers less affected by the season, sales situation is gratifying.
Observers pointed out that with the cupboard increasingly rational consumption, mass consumption emerged a small number of big brands to sign together, so the last paragraph is more stable source, together with the true religion jeans domestic brands this year, leading the "fashion closet" of the design concept, the new Set in the style cabinets, new materials and unique place to buy brand-name consumer enthusiasm is particularly high, such as the EU to send the same period last year, this year's turnover increased by 40%.
The industry is an objective analysis that the first half of the real estate market continued to move up, but in fact the need for real-time the proportion of home decoration is not high, cabinets market Ganlin hope there is a long drought of thirst, even if the big brands have to face sales sluggish. However, the cabinet this summer, leading enterprises to start a new round of marketing strategy, from product design, price adjustments in the level of service areas such as the summer shake the market, sales of off-season in the cabinet to obtain better results!
National Federation of Industry and Commerce Committee of the Executive chairman of the cabinet Song Yao said that the brand value, terminal display of products and services to guide the direction of development of the industry tide. Only domestic brands had been trying for new breakthroughs, with the global standards in order to build international competitiveness.
"In the current cabinet domestic industry, many companies focus only on true religion jeans products or manufacturing, or simply cast a net expansion all over the sky, or just relying on hype to attract attention, the lack of truly all-round, long-term to enhance the comprehensive strength of the strategy." -- senior home industry expert said.
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