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First, the vertical variations: for example

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 In other cases, a relatively obscure brand positioning, but also the core values of a relatively vague, but did not go all out to show. For example from the "life-changing textile color" to "Classic Carolina, taste life," Carolina's brand positioning and core values gradually clear, however, the so-called "classical, and taste" has been reflected in where? In addition to advertising, Carolina does not appear to explicitly tell consumers, as many advocates of small brands to follow the Carolina Classic, which will affect the Carolina already is not a strong brand image.

  For most textile brands in order to spokesmen + advertising mode of transmission limitations, has serious implications for the textile brand differentiation shape. As mentioned earlier, from the brand positioning of the mining to the performance is a comprehensive system engineering, if not from technology to products to end-to-services to be extended to transmission system supports the so-called brand positioning has always remained at the conceptual stage only .true religion clothing  Consumers will not recognized the concept of empty promises.
 

Here is the lot of the brand with the positioning, but can not persist.

First, the vertical variations: for example, referred to in the opening and rich Ana Carolina have experienced this process. Other medium and small brands is variable, such as violets by the "natural home, home in nature" was changed to the current "texture of life"; Triumph textile re-defined as "emotional textile."

In a few years time, constantly re-positioning, which in itself speaks for corporate confusion, it will not only confuse the consumer's attention, but also make resources of the enterprise can not effectively together to do something effective.

Moreover, if the current corporate brand positioning is only based on current market opportunities for business-to-judgment, rather than on determining the future development of enterprises, which focus on  true religion clothing effective resource to support it, that is very dangerous.
 
And this is rather obvious problem is the business voice in the advertising and selection of casual sex, advertising expression and communication can not effectively adhere to the brand positioning, brand image does not meet spokesperson
 

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