Other men's luxury brand is spokesmen
Other men's luxury brand is spokesmen on the choice of starting from the brand in January 2008 signed an international football, but also the fashion world star - David Beckham as the spokesman for their brand;true religion clothing At the same time, in order to appeal to young people in Asia preferences, in the autumn of 2008, signed a movie star Takeshi its brand endorsement, which will soon become a sought after fashion of young people competing brand trend.
Attaches great importance to men's luxury brand consumer first experience of young people, which is a lot of young men's brand family of one of the reasons why. For example, more than • Zegna suit the price is too high, many young people would choose to purchase a series of Z Zegna suit experience. Such consumers are usually young or several brands for a very fascinating, when they have a certain degree of economic strength, they will naturally become a luxury men's brand loyal consumers.
The luxury goods consumption in the current market, the 30-year-old true religion clothing young people are increasingly dominant. Or for their own hobbies, or to highlight its own taste, the beginning of big men to enter the luxury market that allow the "luxury men's" concept have gradually started to "fuzzy." "I have many friends, colleagues are wearing these brands of clothing, I do not think that these brands are a luxury brand." 26-year-old white-collar foreign said to reporters. Tens of thousands of his monthly salary are being implemented in a two-month plan to save the day, eat at a bread and a cup of coffee each week smoking a pack of cigarettes in order to buy a price of 1.4 million yuan of the brand-name
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